26th August 2022

Making money moves as an immigrant – Metal

Alexa play Bodak Yellow by Cardi B because that’s the energy we’re bringing with this article! 🎵

You probably might not be feeling all pumped up right now. I mean, you moved to a different country and things might not be as easy as you’d like them to be. It’s probably still taking time to find the perfect things like your favorite meal spot that relates to your palate from home, a relatable bank that meets your peculiar immigrant needs, and a great job to start earning good money (at least, the

hera.marketing • 19th August 2022

The Best Ways To Determine If Your SaaS Content Marketing Is Working

A few years ago, I read a book by Peter Drucker that had a great quote in it. It said:

“if you don’t measure it, you can’t improve it.”

I thought about this quote for a long time and it stuck with me because it’s so true. I’d just started working as a content marketer for a SaaS company at the time. In fact, we were spending money on things like outbound marketing, social media marketing, SEO and PPC—sales were up and leads were coming in.

I understood that just like a good investor should re

hera.marketing • 12th August 2022

4 Product-Led Content Examples B2B Startups Need To Check Out

Have you ever read about a problem you were having in an attempt to solve it, only to discover that the author’s product or service already contained the ideal solution? That right there is what we call product-led content, and let’s just say this approach always hits the mark.

Want to know more about creating product-led content? Read our article on How to Get Started with Product-Led Content Marketing.

In this article, I’ll be sharing some great product-led content that has inspired me.

Thr

2nd August 2022

Dealing With Culture Shock as an Immigrant – Metal

Dealing With Culture Shock as an Immigrant

Before moving to Texas, Isabella had tried to prep herself and check all the boxes. Know what the weather is like, check. Get a job within a walking distance of her home, check. Find a community of people that had recently immigrated, double check. However, all these didn’t stop her from experiencing the biggest culture shock of her life. People talked much faster and expressed their thoughts freely. The weather was way colder than she anticipated even

hera.marketing • 29th July 2022

MOZ vs Hubspot: Which is a better content marketing resource for beginners?

I began my career in the world of digital marketing as a content manager. I was hired by companies to help establish their presence on the web and build relationships with their customers. In my early days, I struggled to get results and to be honest, I was putting in so much effort.

Later, I realized effort is not all it takes to succeed with content marketing. The RIGHT effort is! You have to understand how the market works, what your audience wants and how they look for this information, amo

Business Insider • 20th July 2022

The cold email template I use as a freelance web designer to land dream clients like athletes, artists, and influencers

• Matthew Boye is a freelance web designer and developer who makes websites for entertainment brands.
• Once he tracks down their email addresses, he sends his website designs to celebrities he admires.
• This is how he's landed most of his clients and the exact email he sends out weekly.

Over the past few years, I've developed an effective strategy to land gigs and grow my income as a self-taught freelance web designer and developer.

Everyone I've worked with has been a dream come true, from

Eat.Drink.Lagos • 30th May 2022

Cheap Eats: 5 Under 5k Restaurants to Try Now-The Scoop

In this economy, where 5k is the new 2k, finding a decent restaurant to get a good meal for N5,000 or less is as likely as walking into Beyoncé at an amala joint — rare, but not impossible. This post will help share some great places you can eat within the 5k range. Don’t say we didn’t do anything for you this week.

The first on our list is this restaurant and bar in Victoria Island. 411 offers a fairly exciting menu of African and “continental” (think English breakfast and creamy pasta) food a

Eat.Drink.Lagos • 11th March 2022

FYI, We Can Recommend the Next Restaurant You Should Try Based on Who’s at the Top of Your Playlist (Facts 💅🏾)-Roll Call

So you’ve gotten to the point where you feel like you’ve just about checked out every cool, new restaurant in Lagos, but you can’t seem to find *the one* that really matches your vibe. Yes, these things are usually a hit or miss, but we might have just found the hack of hacks. “Research” we just came up with on the spot suggests that who your current fave artist is can accurately tell us what kind of restaurants you might be into. So let’s dig in, shall we? If you love THE Big Wiz, don’t dull on

14th January 2022

Signs That He/She Grew Up In Lagos

We all know that Lagos is the bubbling city in Nigeria where everyone who wants to make it comes to (regardless of the traffic); but how can you tell when someone actually grew up in Lagos? What would you consider to be the characteristics of someone who grew up in Lagos?

Well, here are a few signs we’ve put together for you to let you detect if someone grew up in Lagos

They like the noisy life:

Have you been to Lagos? Honestly, at this point, it feels like Lagos is defined by the constant no